Conversion drops
Volumes are compared with what’s normal for your account, so a quiet Sunday stays quiet and a dead Tuesday raises a warning.
Hear about broken tracking before your budget does
Tracking Monitoring is the daily review we set up for our own Google Ads account, now run for yours. Automated checks warn you when conversions drop, a tag breaks, or the website and CRM stop matching.
From £150 a month ex VATWhat gets watched, every day
Broken tags
A website release that removes or breaks a tag is the classic cause. We check the ones that matter are still firing.
Website and CRM mismatches
When enquiries on the site and leads in the CRM stop lining up, something between the two has failed.
Failed sync runs
If you have a sync from us, its error logs feed the checks so a rejected batch doesn’t sit unread.
Warnings sent to a person
Alerts go to the people you name, saying what changed and when, because a dashboard nobody opens warns nobody.
A route to getting it fixed
When a check finds something, we explain what’s wrong and what it would take to put right. Whether we do the work is up to you.
Why we built this for ourselves first
It started as our own daily review
We set up a daily review of our own Google Ads account, because finding out about a problem after the money has gone is a poor system. It earned its keep, so we turned it into something clients can have too.
- Built for our own account first
- Runs every day
- Now available to clients
When the website and the CRM disagree
The site records an enquiry, the CRM never receives it and nobody notices for a while. We compare the two so that a broken form handler or a failing integration comes to light early.
- Website enquiries against CRM records
- Match rate watched over time
- Drops looked into, as well as reported
What happens after a warning?
Some alerts turn out to be a genuine break, some a slow day and some a change someone made on purpose. We find out which, then send you a plain explanation and, where there’s something to fix, a quote.
- Real break, slow day or deliberate change
- Explained in plain English
- Fix work quoted separately
What’s included each month
A monthly service from £150 ex VAT, running against the Google Ads, GTM and CRM accounts you already own. Anything it turns up that needs building gets quoted on its own.
What’s included
- Automated checks on conversions, tags and website-to-CRM matching
- Warnings when something needs attention
- A follow-up on what went wrong and what would fix it
What we’ll need from you
- Read access to Google Ads and GTM
- Access to the CRM records you’d like compared
- Who should receive the warnings
Often paired with
Tracking Audit
A fixed-price Google Ads tracking audit for UK businesses: GTM, duplicate counting, consent and GA4 gaps, with a traffic-light report and a quote to fix it.
Data Manager API migration
Data Manager API migration for custom offline conversion uploads, now blocked in the Google Ads API for new or dormant integrations. Fixed quote, UK developers.