Notes on tracking that works
Practical guides to conversion tracking: what to fix, what to leave alone, and how to tell the difference.
How to find and fix duplicate conversions in Google Ads
We found a duplicate conversion action on our own Google Ads account. How double counting happens, how to track it down on yours and which action to keep.
Riki-Leigh Jones · 9 Nov 2026How to bid on profit in Google Ads
Revenue flatters. How to send margin as your conversion value, where the cost data lives, what returns and fees do to it, and whether to share the true figure.
9 Nov 2026Consent Mode v2 in the UK: signals, basic vs advanced and pitfalls
Consent Mode v2 tells Google’s tags what each visitor agreed to. What the four signals do, how to choose between basic and advanced, and where UK set-ups go wrong.
9 Nov 2026Offline conversions and the Data Manager API: who is affected
Google didn’t switch off every custom upload in June. New and dormant integrations are blocked and active ones are on borrowed time. How to check which you are.
9 Nov 2026Enhanced conversions not working? Why the toggle isn’t enough
Ticking the box in Google Ads doesn’t configure your tag. The usual reasons enhanced conversions report nothing, and how to work out which one you’ve got.
9 Nov 2026Why GA4 and Google Ads conversions don’t match
Two Google products, one website, two different answers. Which gaps between GA4 and Google Ads are normal, which ones point to a fault, and how to tell them apart.
9 Nov 2026Google Ads conversions suddenly dropped? What to check first
Before you touch a bid, find out whether your sales fell or only your reporting did. The checks to run, most likely first, and how to tell the two apart.
9 Nov 2026A Google Ads tracking audit checklist you can do yourself
Most of a tracking audit needs only access and patience. A checklist to work through yourself, with the parts that honestly need a developer marked as such.
9 Nov 2026Google tag gateway explained: what it does and who needs it
Google tag gateway moves your tags on to your own domain. It can help, and it’s easy to expect too much of it. What it changes, what it doesn’t and who should bother.
9 Nov 2026How much does conversion tracking cost in the UK?
What conversion tracking costs from Zestcode Conversions, what moves the price, what to ask any supplier and a hypothetical sum for working out payback.
9 Nov 2026Do you need the Meta Conversions API as well as the pixel?
Meta recommends running both, which doesn’t mean everyone needs a custom build. When the Conversions API earns its place, when it doesn’t and how to avoid counting sales twice.
9 Nov 2026B2B offline conversion tracking: from form fill to closed deal
Form fills make a poor bidding signal. How to capture click IDs and hashed contacts, choose your CRM stages, value a lead and hand bidding over without a wobble.
9 Nov 2026How to send CRM data to Google Ads: five options compared
We build bespoke syncs, so read this with that in mind. A fair comparison of five routes for getting CRM data into Google Ads, and when each one is the right call.
9 Nov 2026How to count phone orders in Google Ads
Someone clicks your ad, picks up the phone and places an order. Google Ads sees nothing. Three ways to close the gap, what each needs and what will always stay hidden.
9 Nov 2026Nothing in this topic yet.