Google Tag Manager
We go through the container tag by tag: what fires, when and on which pages. Old tags nobody remembers adding tend to surface here.
Your tracking, marked in red, amber and green
A Tracking Audit is a fixed-price health check of your GTM container, conversion actions, consent setup and reporting gaps. You get a traffic-light report of what’s broken, what’s wobbling and what’s fine, along with a fixed quote to sort it out.
From £395 ex VATWhat does a Google Ads tracking audit check?
Conversion actions
Each action is checked for what it counts, whether it’s primary or secondary, and whether it should be feeding Smart Bidding at all.
Duplicate counting
One sale recorded twice looks like good news in the account. We look for overlapping actions, tags firing twice and “every” set where “one” belongs.
Enhanced conversions status
Switched on in Google Ads is one thing. We check whether hashed customer data is leaving the site in a form Google can use.
Consent Mode v2
We test what your tags do before and after the banner, on a clean browser, and whether all four signals are being set.
GA4 against Google Ads
The two will never agree to the last digit. A wide gap usually has a cause though, and the cause can usually be found.
What lands in your inbox
A report you can read without a glossary
Every area gets a red, amber or green rating with a plain-English reason and what we’d do about it. It makes the same sense to your PPC person as it does to whoever signs off the budget.
- Red, amber or green for each area
- A plain reason against every rating
- Fixes listed in the order we’d do them
We found a duplicate on our own account
Our own Google Ads account had a duplicate conversion action in it, which is a mildly embarrassing discovery for a company that does this for a living. We fixed it, and it’s why duplicate checks sit near the top of every audit.
- Overlapping conversion actions
- Tags that fire more than once
- “Every” counting where “one” was meant
Where GA4 and Google Ads part company
Some difference is normal because the two platforms count in different ways. We separate the expected gap from the kind caused by a missing tag, an untracked page or a consent banner misbehaving.
- Compared action by action
- Expected differences explained
- Missing tags and untracked pages traced
What’s in the audit
From £395 ex VAT at a fixed price, and you’re welcome to take the report and stop there. GA4 dashboards, general analytics consulting and conversion rate optimisation aren’t part of it because we don’t sell them.
What’s included
- Checks on GTM, conversion actions and duplicate counting
- Enhanced conversions, Consent Mode v2 and GA4 gap review
- Traffic-light report, with a fixed quote for what we find
What we’ll need from you
- Read access to Google Ads, GTM and GA4
- Your main forms or checkout, so we test the journeys that matter
- A short note on what counts as a real sale for you
Often paired with
Enhanced conversions and tag gateway
Enhanced conversions set up properly in Google Tag Manager, plus Google tag gateway through Cloudflare or your CDN. A fixed-price setup for UK advertisers.
Tracking Monitoring
Monthly tracking monitoring for Google Ads: automated checks that warn when conversions drop, a tag breaks or your website and CRM stop matching.