Meta Conversions API
Connects your server, website platform or CRM to Meta, and handles both website and offline conversions.
Google isn’t the only platform guessing
If you run Meta, LinkedIn or Microsoft Ads as well, each one needs its own conversion data to bid sensibly. We add them alongside your Google setup, using the Meta Conversions API and the conversion tools LinkedIn and Microsoft provide.
Quoted with setupWhat we connect, and how
LinkedIn conversions
LinkedIn offers ways to send conversions from outside the browser, which helps when your buyers take months and a form fill proves very little.
Microsoft Ads
Usually the smaller budget, which is why its tracking tends to get less attention. We give it the same care as Google’s.
Deduplicated by design
A sale reported by both the browser and a server has to be matched up, or the platform counts it twice. We plan for that from the start.
Consent carried across
A visitor’s cookie choice applies to every platform, so consent handling doesn’t stop at Google’s tags.
Only the ones you use
We quote for the platforms you spend money on and leave the rest alone.
More platforms, the same standards
One sale, told once to each platform
Running browser tags and a server connection side by side is normal, and double counting is the usual price of doing it carelessly. Each event carries an identifier so the platform can tell it’s the same sale.
- Browser and server events paired up
- One sale per platform
- Checked after go-live
CRM data, beyond Google Ads
If your CRM is already feeding qualified leads to Google Ads, the same information can often feed other platforms too. Each has its own format and rules, so it’s a separate connection instead of a copy and paste.
- Qualified leads and closed deals
- Offline conversions where supported
- Mapped per platform
Every platform marks its own homework
Left alone, each platform claims as much credit as it can. We compare what they report with what your website or CRM recorded, and if a platform’s budget is too small for any of this to matter, we’ll tell you.
- Platform figures against real records
- Honest advice on small budgets
- No credit taken on trust
What the add-on covers
There’s no standalone price, because this sits alongside a setup project and depends on which platforms you use. Tell us what you’re running and it goes into that quote.
What’s included
- Meta Conversions API from your server, website platform or CRM
- LinkedIn and Microsoft Ads conversion tracking
- Deduplication and consent handling on each platform
What we’ll need from you
- Admin access to each ad account
- Details of what’s already tracking on each platform
- Which conversions matter on each one
Often paired with
Enhanced conversions and tag gateway
Enhanced conversions set up properly in Google Tag Manager, plus Google tag gateway through Cloudflare or your CDN. A fixed-price setup for UK advertisers.
Lead quality feedback
Send qualified leads and closed deals from HubSpot, Pipedrive, Salesforce or a custom CRM into Google Ads, so bidding optimises on sales, not form fills.