Your CRM knows who bought. Google Ads doesn’t.
Pick your system to see how we’d connect it, what your existing connector can already do and where it runs out of road.
CRMs: send real leads and sales
Custom CRM
For in-house and niche CRMs, no connector is coming. We capture click details at the enquiry, send the records that matter straight to Google’s Data Manager API and warn you when anything fails.
HubSpot
HubSpot can already send some CRM events to Google Ads, and for plenty of accounts that’s the right answer. We build the sync for the cases it can’t reach: custom stages, real deal values and more than one system.
Pipedrive
We’re not aware of a native Pipedrive connector for Google Ads conversions, so we build one: click details captured with the enquiry, deals followed through your pipeline, and won values sent back.
Salesforce
Google’s help still lists Salesforce import articles, some marked legacy. We work out which route suits your org, keep click details alive through lead conversion and send opportunity or custom object values back.
ERPs: send real order values
Brightpearl
Brightpearl knows what an order was really worth after VAT, discounts, refunds and cost of goods. We send that figure to Google Ads, for the orders that can honestly be traced back to an ad click.
Linnworks
We send actual order values from Linnworks to Google Ads, including phone orders that never touch your website, and keep marketplace sales out so your ads only get credit for orders they actually won.
Sage 200
Sage 200 holds the real numbers, but how we reach them depends on your version, hosting and add-ons. We confirm the route during scoping, then send order values for the sales we can trace to an ad.
Unleashed
Trade orders keyed into Unleashed never fire a website tag, so Google Ads misses them. They can be matched to the original click, but only when the right details were captured. This is the checklist we build against.
Using something that isn’t listed? If it has an API, we can usually connect it.
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