Start with a fixed-price audit. You’ll get a traffic-light report and a fixed quote for anything worth fixing, then you decide what happens next.
The honest health check
From£395 ex VAT
Fixed price, with a quote to fix what we find
Start hereIf nothing’s wrong you’ll get a very green report and our blessing.
Book an auditEnhanced conversions, tag gateway and consent
From£750 ex VAT
Fixed price, scoped from the audit
One-offRunning more than Google? Meta, LinkedIn and Microsoft Ads are an optional add-on, quoted with your setup.
Discuss setupReal sales data, back in the ad platforms
From£2,500 ex VAT
Depends on the systems involved, fixed quote per project
ProjectThe one that changes what your bidding is actually learning from.
Discuss a syncSomeone watching the numbers
From£150 a month, ex VAT
Automated checks, every day
MonthlyThe daily review we built for our own account, now run for yours.
Discuss monitoringNot sure which you need? Start with the audit. It tells you, and it’s the cheapest way to find out.
Book a tracking auditMove the two sliders to see how much of your Google Ads budget goes on people who enquire but never become customers.
Every year, about
£42,000
of your budget goes on enquiries that never become customers.
Google Ads counts every enquiry as a win, so it goes looking for more of the same. Tell it who actually bought and it can look for more of those.
A rough guide from the figures you enter, not a forecast. Some of those people may still buy later.
Everything we set up lives in your own Google Ads, GTM and CRM accounts, so you keep it all if we part ways.
Fixed-price work in your accounts
The usual tracking retainer
Five steps, and you can stop after any of them.
We go through your tags, conversion actions, consent signals and the gaps between your platforms.
A traffic-light report in plain English, and a fixed quote for anything worth fixing. You can stop here if you like.
We correct what’s broken and set up enhanced conversions, tag gateway and consent properly.
If it makes sense, we feed real leads, order values or margin from your CRM or ERP into the ad platforms.
Automated checks warn us when conversions drop, a tag breaks or the systems stop matching.
The things people usually want to know before they let us near their tracking. Anything else, just ask.
We fix broken ad tracking and feed real CRM and ERP data back into the ad platforms, so Smart Bidding learns from sales, order values and profit instead of form fills. We’re UK developers who have been building integrations since 2019, so the awkward system-to-system work is the part we enjoy.
No. Campaigns, bids, ad copy and keywords are outside what we do. Our job is the measurement and data underneath, so whoever runs your account, in-house or agency, has accurate conversions to work with. If you want someone to manage the account itself, you’ll need a different kind of firm and we’ll happily say so.
The Tracking Audit is from £395. Enhanced conversions, tag gateway and consent setup is from £750. A CRM or ERP sync is from £2,500, depending on the systems involved, with a fixed quote per project. Tracking Monitoring is from £150 a month. All prices exclude VAT, and other ad platforms are an optional add-on quoted with setup.
Yes. The audit stands on its own: you get the traffic-light report and a quote to fix what we found, and what you do next is up to you. You’re welcome to hand the report to your own developer or agency. If everything comes back green, we’ll tell you, and the audit fee is all you’ve spent.
On the CRM side we work with HubSpot, Pipedrive, Salesforce and custom-built systems. On the ERP side it’s Linnworks, Unleashed, Brightpearl and Sage 200, including phone and offline orders. If your system has an API or a reliable export there’s a good chance we can connect it, and we’ll confirm the route when we scope the work.
You do. The tags, conversion actions, gateway settings and connections all live in your own Google Ads, GTM, Cloudflare and CRM accounts. We work in there with the access you give us, so there’s nothing to hand back at the end and no licence keeping you tied to us.
It’s designed to. Consent Mode v2 passes your visitors’ choices to Google’s tags, customer details are hashed before upload, and nothing relies on ignoring a “no”. Your cookie banner and privacy notice remain your responsibility and we’re not lawyers, so take legal advice on anything you’re unsure about. We’ll show you exactly what gets sent and when.
It can if you give it margin to work with. Send the margin on each order as the conversion value and Target ROAS effectively becomes a target return on profit. The catch is data quality: product costs, returns, shipping and payment fees all need to be right. Some businesses send a scaled figure because true margin is commercially sensitive.
Yes, provided the sale can be tied back to the ad click or the customer’s details. We pull the real order from your ERP or CRM and send it to Google Ads with the right value, so orders your sales team takes by phone stop being invisible to bidding. Scoping shows how well your records can be matched.
Tracking breaks for dull reasons: a website release, a plugin update, an expired connection. Tracking Monitoring runs automated checks and warns you when conversions drop, a tag breaks, or the website and CRM stop matching. We first built it as a daily review of our own account, and it means you find out before the spend is wasted.
